Saturday, September 6, 2014
Pat's Convention Note #13 of 100 things I learned from attending FIVE LITERARY CONFERENCES in 2014
#13. Street Teams
Hello all. Every author needs a support system. For me, I started the Guilty captains when my Jamieson Legacy novels were released. At the time, I had nine women from across the county who volunteered to take an active role to help advance my writing career. Fast forward two years later, one woman remains my sidekick: Mia Harris, or Mia Daniel on FB. She really is an author’s best friend. I asked her what she thought was the most important thing for a street team, and here was her response for the author:
Get the word out without expense.
Get people involved.
Get involved on social media
What I learned from a workshop at RWA. Mobilize your street team with:
1. Chapter Reveals—give them a tease
2. Contest—offer weekly prizes
3. Build anticipation, give direct links to all retails that offer pre-orders
4. Eliminate friction among the group
5. Give incentives for positive actions
6. Super fans will convince their friends to read your books
7. Smashwords has coupons for you to use for pre-order receipts
8. List your street team under the acknowledgement section in your books
9. Give your street team a list with a deadline to complete the tasks
10. In the end, many people on your street team aren’t there for the give-a-ways. They support you because of what you write***
I’m guilty of #9. In the past, the only thing I asked of my Guilty captains was to post a review when my book was released and to help pass out postcards. Last weekend, I asked members of my FB steam team to post, with the Amazon link, their favorite book that I had written. Of course not everyone did, but it was fun to see which book each reader enjoyed. I would thank them and then share their link on my wall with a shout out to them. One strange thing happened. A friend of one reader replied that Christian fiction wasn’t her cup of tea and why should she read Guilty of Love. I replied, posted the synopsis. The woman agreed to give me a try. How cool was that? I had performed #6 from the above list without realizing it.
I hope this tip has been a blessing to you. Believe it or not, I’m attending another conference—if the Lord wills—this week. I’ll have notes from there.