Wednesday, December 21, 2016

#35. It's Time to Update Our eBook Pricing

Ebook Pricing in 2017.
This is a great article from Laurence O'Bryan.
Almost immediately, I did a survey of my book inventory, and thought it was about time for some price restructuring. I'm beginning with a holiday special for Christmas. This is what I came up with. This promotion will go live on Christmas Eve. I'm curious to see what my numbers will look like on all these titles.

Tuesday, March 15, 2016

#34 Authors' Reality Check

I can't take credit for attending the Digital World Conference, but writer Jane Friedman did and shares her notes about "4 Lessons for Author on the Current State of Publishing."
It's a lengthy article, but it's worth reading and taking notes. Here's are recap of the four:

1. An author’s online presence is more critical than ever to long-term marketing strategy.

2. Be reluctant to trust mainstream media headlines when it comes to publishing sales and trends.

3. Learn to find your readers, go where they go, and speak their language.

4. Pricing is the industry’s Achilles heel.

Jane Friedman breaks down each point. 4 Lessons for Authors on the Current State of Publishing.

The key for me is to apply it to my newest release: EVERY WOMAN NEEDS A PRAYING MAN. 

Thursday, February 18, 2016

#33 Things I Read Instead of Going to A Convention

33. Being a Successful Indie Author
If you're like me, then you enjoy reading success stories, especially about indie authors who have made it. Whenever I hear about an author, I head over to Amazon to see how many reviews fans have posted. Reviews in the hundreds are impressive, but thousands of reviews make me take notice.
If you've never heard of Meredith Wild, like I hadn't, you will after reading this article featured in The New York Times:

Get a heads up on my next release EVERY WOMAN NEEDS A PRAYING MAN. Join my waiting list:

Thursday, February 4, 2016

#32 of 100 things I learned from attending LITERARY CONFERENCES

#32. How Important Is Your Name?

Last year when I attended Romcon, I sat in on a workshop about book covers. This wasn’t so much about choosing the right stock photos for them, but how consistent our names appear on the covers, and whether the title is overshadowing the author’s name.
The speaker asked what do we want readers to remember, the title of our book, unless it’s a blockbuster, or our names? A no brainer question for me, I answered, my name. True confession: when I was creating my covers, I picked fonts I thought matched the story, or if they were pretty, or other reasons I can’t remember.
I have a novella called THE KEEPSAKE, so does NY Times bestselling author Tess Gerritsen. There could be ten books with the same title, so readers have to remember our names to know which book to buy. The images on our covers will change from story to story, but the fonts we use for our names should be consistent, as well as where we place them on the cover. Below, the banner shows four books in my Love at the Crossroads series—no consistency. I had the covers tweaked, so my name looks consistent. 

Can you see the difference?

Browse through titles on Amazon. Check out author Lee Child’s books. A couple of other authors who come to mind are: Brenda Barrett (Her name drew me into her books), Vanessa Miller and Brenda Jackson. Remember, your name is just as important as your title.

Until next time, be blessed!