Thursday, August 28, 2014
Pat's Convention Note #12 of 100 things I learned from attending FIVE LITERARY CONFERENCES in 2014
#12. Getting eBooks sales at book signings.
One thing I don’t want to hear when I’m at a book event is, “I read all my books on Kindle now,” especially when I have 50+ books sitting on my table to sell. Masking my disappointment, I give them a postcard that lists my eBooks and tell them, “I’ll still get credit if you download, so please support me.”
“I sure will,” is the usual response.
Unfortunately, when I get home and review my sales report for eBooks, I find only a few follow through that first week or even by the second week. One reason could be out of sight, out of mind.
There has to be an incentive for a reader to download your eBook on the spot. I’ve been pondering a solution for that a while now. At this year’s RT Booklovers Convention, I was introduced to a service that allows authors to autograph their eBook covers on eReaders without leaving any permanent marks and the signature will only show up on the screen when that eBook cover is displayed. I haven’t investigated it for myself, but I’ve seen other authors use it with ease. Check out http://www.authorgraph.com. Another option I learned about from author Paris Love at the National Black Book Club Conference is Book stubs. It looks like a playing card with the book cover on the front and its QR code on the back for the reader to scan to download the book. The author could sell the card, say for $5.00, and the readers can download the book at any time. You’ve made a sale!! You can also use it for free download promotions. Of course, you would have to work the logistics of it, but I did a little research into this promotion, and this isn’t cheap. Check out this blog for more information: http://www.yukionnapublishing.com/blog/2013/06/26/Promoting-Your-Book-with-Book-Stubs-A-DIY-Guide.aspx. Thanks, Paris Love, for sharing! Until Next time, I hope this information has been blessing.