Thursday, August 7, 2014

Pat's Convention Note #6 of 100 things I learned from attending FIVE LITERARY CONFERENCES in 2014

#6. Covers, covers, and...title...and FONTS!

This is a short and simple post that I hope will have you take a second look at your covers. Since the rise of eBooks, book covers have gone from amateur desugned to professionally created--thanks to some talented graphics artists and reasonable prices.

One speaker at RWA said all her books in a series were selling except for one book, which didn't make sense. She kept scrutinizing her cover and then realized it was the color of the title FONT. The color "pink" made the title almost unreadable, so she simply changed the color to something darker and within days, her sales kicked in high gear like the rest of the books in the series.

Lesson learned: The image should be grabbing, but folks should be able to make out the title and author name, right. If you have the right combination of a title (with key phrases and key words) and an image, then you should have the making of a bestseller.

Don't miss my post on #7: Links. They are more than Amazon, Barnes & Noble, iTunes, etc. this workshop was an eye-opener.