It's a lengthy article, but it's worth reading and taking notes. Here's are recap of the four:
1. An author’s online presence is more critical than ever to long-term marketing strategy.
2. Be reluctant to trust mainstream media headlines when it comes to publishing sales and trends.
3. Learn to find your readers, go where they go, and speak their language.
4. Pricing is the industry’s Achilles heel.
Jane Friedman breaks down each point. 4 Lessons for Authors on the Current State of Publishing.
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