#24
While at RWA, author Lisa Wells headed a workshop
called “Blog Bites.” After listening to the recording, I saw the errors of my
ways, so here I go.
The blog headline should entice readers. The title
and tags should promise something and have benefits to the reader. One interesting
note to point out was her suggestion on how to name a blog: the first 3 words
and the last 3 words of the title should be strong.
·
Blog posts need to be short, at least
300 words, but not longer than 1,000 words.
·
Content is king. It should inspire,
educate, entertain, solve a problem, etc. Focus on your passion.
·
She uses “reader conversation tags” such
as: couldn’t put it down, stayed up all
night, all-nighters. These kind of phrases draws attention, whether it’s a
blog or book.
·
IT takes 2-5 years for a blog to get going---yikes!
I’m not feeling those odds.
·
Lisa suggests playing with words by
going down the alphabet, such as “treadmill” change to “dreadmill”. Using lists
and inserting pictures on blogs are a plus, so check out this list of sites for
ideas:
1. Wordle.net
5. Pinterest.com for all kind
of quotes.
·
Of course, blogs should be promoted on
social media. Here’s another website to Tweet about it. ClicktoTweet.com
·
Always end the blog with a call for
action: ask the reader to share this post or leave a comment for a drawing.
Here is my call for action, please a comment or
share this post with a friend and enter a drawing for a $10 Starbucks card or
free download of my first audiobook, THE KEEPSAKE. Deadline January 27, 2015.
I hope this blog has been a blessing.
Pat
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